In the past there were a lot of hurdles and you couldn’t just open a second account. You needed complex approvals from Amazon, had to answer several questions about the project and opening a second account was a long process. Since the question comes up from time to time, here is a short update: You can, under certain conditions, open a second account – without having to get approval. Amazon clearly states the following here:
Amazon recommends that you only open a second selling account if you have a legitimate business need and all of your current accounts are in good standing. Amazon cannot make this determination for a seller, but examples of a legitimate business need are:
- Owning multiple brands and maintaining separate businesses for each – Example: Parent company has multiple brands and want to have separate storefront names for each
- Manufacturing products for two distinct and separate companies
- You are recruited for an Amazon program that requires separate accounts Den dritten Punkt kann man übrigens super mit der aktuellen Accelerator Brand Kampagne verbinden.
Source: Seller Support