Is it ok to own or create a second Amazon seller account?

In the past there were a lot of hurdles and you couldn’t just open a second account. You needed complex approvals from Amazon, had to answer several questions about the project and opening a second account was a long process. Since the question comes up from time to time, here is a short update: You can, under certain conditions, open a second account – without having to get approval. Amazon clearly states the following here: Amazon recommends that you only open a second selling account if you have a legitimate business need and all of your current accounts are in […]